The Business Communication Blueprint
THIS COURSE BEGINS MAY 8
How are you supposed to answer the telephone at work? What’s the last thing you’re supposed to say to a customer at the point of sale before finalizing the transaction? What is a common closing line you use at work for saying goodbye to a customer?
If you weren’t able to immediately respond to the preceding questions with definitive answers, there’s a problem.
A big problem.
Imagine pulling up to the drive-thru window at McDonalds, and the voice on the other end of the intercom saying, “Hi-didly-doo, my name’s Dan, who are you?” You’d think you were on candid camera, or it was the beginning of the zombie apocalypse or something, right? That would signal something had gone awry-—very awry.
There’s a reason why the most successful companies in the world like McDonald’s don’t just say to their employees, “Well, you seem smart enough to be able to greet a customer and close the sale, so say whatever you’d like.” No way. They know that one of they keys to success is to find out what communication strategies work, and then systematize them. If you don’t, you’re just letting opportunity after opportunity dive by without ever knowing the true joy they’d have felt if they had in fact supersized that.
But the great news is that all you have to do to fix this problem is create a communication systems blueprint and then stick to it; you will make back all the time and money you may spend developing this blueprint immediately when you do it correctly. But act quickly, because until you do it, both you and your organization will continue to pay an unknown but exorbitant price every single day as you let customers slip away, and flush sales opportunities right down the toilet.
In this 4-week intensive course, participants will strategically develop a communication plan that systematizes day-to-day workplace communication interactions using free-style scripts so that no opportunity is missed to better serve the customer, showcase and sell our products and services, and/or demonstrate our personal commitment to our organization’s mission.
Just imagine the possibilities to better serve your customer and make more money if you and your entire team had a strategic way of:
- Greeting customers
- Answering the phone
- Sending emails
- Answering questions
- Responding to complaints
- Wrapping up transactions
- Sending out promotional mailings
- Asking questions
- Saying goodbye to customers
EACH OF THE 4 WEEKS WILL HAVE THE FOLLOWING SCHEDULE:
The entire class will convene online for a live session with Dan, during which:
- You’ll be introduced to the lessons and materials for the week
- You’ll get to know and learn from the others in the group
- You’ll get a chance to ask Dan and the entire group any questions you may have, and
- You’ll practice some of the skills you’re learning.
- You’ll complete the course lesson using the materials you were provided (video/audio/PDF)
- You’ll practice using some of the free-style scripts you made on Tuesday.
You’ll convene once again with the entire group online to:
- discuss what you learned,
- get the answers to any questions that you may have,
- get feedback from Dan and the group, and
- get instructions for preparing for next week’s lesson
- You’ll submit your final materials, which will then be made available to the entire group for feedback, and organized in your personal blueprint, which will be delivered to you at the end of the course.
As a Dan O’Connor Training student, you’ll have access to:
- Your virtual classroom, where you can post questions pertaining to the course, and interact with Dan as well as the other students
- All course materials, including audios, videos, and PDF worksheets
- Special student-only discounts you can use when shopping the online store
- Lectures 5
- Quizzes 0
- Duration 40 hours
- Skill level All levels
- Language English
- Students 12
- Certificate Yes
- Assessments Self
In week 1 you'll create the basic communication blueprint outlining the various communication situations that can be systematized, and start using scripts and tools.