Business Communication Skills: Talking like a CEO

In this professional business communication skills snippet, communication expert Dan O’Connor teaches you how to polish your verbal patterns, get more out of every communication interaction, and sound like a CEO–in other words, a polished professional.


Business Communication Skills: Speak for Success!
Business Communication Skills: Speak for Success!


If you’ve engaged in any communication training, you have most likely already been taught that the word but is a danger word. But is it?

But is a perfectly acceptable word, and it’s one of the most commonly used words in our language for a reason. It sometimes negates what comes before it, but you should not be afraid of using it in the proper context.

That said, there are times where the word but is not appropriate, and should be purged and replaced with another word or phrase. Therefore, take out your Danger Phrase list and Power Phrase list, and write but on the danger side. Again–this is not to say it’s a Delete Phrase–just a Danger Phrase.

There are some phrases that should be deleted entirely from our verbal patterns: I love you but…is one of them. NEVER put a but after I love you, or anything else you truly want to emphasize.

When you are “watching your words” and trying to avoid using the word but in a phrase such as, “I value this job, but I can’t do that for you,” or “I want to help, but I simply can’t,” try using Power Phrases and begin your sentences with while or although–or you can even use a that being said phrase.

For example, if a polished, savvy SEO were expressing the above ideas, you’d no doubt hear something such as: “While I value this job, I can’t do that for you,” or “Although I want to help, I simply can’t” or “I want you to know I value this job. That said, I simply cannot do that for you.”

When your verbal patterns change, people’s perception of you changes with them. Would you like to be seen as more polished, confident, and powerful? Start to speak the way polished, confident, powerful people speak.

Ready to subscribe to the communication and personal relationship training that will truly awaken the best in you and change your life?

If you’re looking for professional development training from the world’s best, Dan O’Connor is a keynote speaker and author specializing in communication skills, and Dan is the creator of “Tactical Communication Skills Training System” which has revolutionized the communication training industry.  Check out all Dan’s videos, books, audios, and other resources at

When you’re ready to bring your customer service to a new level and rid your office of toxicity, bring Dan right onsite to your business or government office. Go to Dan O’Connor Training and email us for a quote.

Dan O’Connor has been leading the communication training industry for more than 20 years. Through his bestselling books, his #1 rated YouTube channel, and his online courses, Dan transforms the global conversation and the lives of countless individuals every day.

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